Business+Model

=__ **FOR PURPOSES OR CREATING OUR BUSINESS MODEL:** __=

__ **TEMPLATES FOR MISSION, VISION, etc...** __
**Executive Summary** **This section should:** **After reviewing this section the reader should:** **Business Description and Vision** **This section should include:** **After reviewing this section the reader should know:** **Definition of the Market** **This section should:** **After reviewing this section the reader should know:**
 * Be written last.
 * Provide an enthusiastic snapshot of your company, explaining who you are, what you do and why.
 * Be less than 2 pages in length.
 * Want to learn more about your business.
 * Have a basic understanding about your company.
 * Mission statement (business purpose).
 * Company vision (statement about company growth).
 * Business goals and objectives.
 * Brief history of the business.
 * List of key company principals.
 * Who the business is and what it stands for.
 * Your perception of the company’s growth & potential.
 * Specific goals and objectives of the business.
 * Background information about the company.
 * Describe your business industry and outlook.
 * Define the critical needs of your perceived or existing market.
 * Identify your target market.
 * Provide a general profile of your targeted clients.
 * Describe what share of the market you currently have and/or anticipate.
 * Basic information about the industry you operate in and the customer needs you are fulfilling.
 * The scope and share of your business market, as well as who your target customers are.

**Description of Products and Services** **This section should:** **After reviewing this section the reader should know:**
 * Specifically describe all of your products and services.
 * Explain how your products and services are competitive.
 * If applicable, reference a picture or brochure of your products, which would be included in the plan’s appendix.
 * Why you are in business.
 * What your products and services are and how much they sell for.
 * How and why your products & services are competitive.

**Organization and Management** **This section should:** **After reviewing this section the reader should know:**
 * Provide a description of how your company is organized as well as an organization chart, if available.
 * Describe the legal structure of your business (proprietorship, partnership, corporation, etc.).
 * Identify necessary or special licenses and/or permits your business operates with.
 * Provide a brief bio description of key managers within the company.
 * The legal form of ownership for your business.
 * Who the leaders are in your business as well as their roles.
 * The general flow of operations within the firm.

**Marketing and Sales Strategy** **This section should:** **After reviewing this section the reader should know:**
 * Identify and describe your market – who your customers are and what the demand is for your products & services.
 * Describe your channels of distribution.
 * Explain your sales strategy, specific to pricing, promotion, products and place (4Ps).
 * Who your market is and how you will reach it.
 * How your company will apply pricing, promotion, product diversification and channel distribution to sell your products and services competitively.

= **Financial Management** =

**This section should include:** **After reviewing this section the reader should:** Generate Business Plan
 * For a __New Business__
 * Estimate of start-up costs.
 * Projected balance sheet (1 year forward).
 * Projected income statement (1 year forward).
 * Projected cash flow statement (12 months forward).
 * For an __Existing Business__
 * Balance sheets (last 3 years).
 * Income statements (last 3 years).
 * Cash flow statement (12 months).
 * If Applying for a Loan (in addition to the above)
 * Current personal financial statement on each principal.
 * Federal tax return for prior year.
 * Have a good understanding regarding the financial capacity and/or projections for your company.
 * You are now ready to generate your Business Plan.
 * Depending on your browser settings, you will be prompted to save and open the business plan in a "Word" document. We recommend saving the document to your computer.
 * Use the boxes below to complete information for the title page of your business plan.